A Market Shaping Primer

by MedAccess

Published in 2014 by the U.S Agency for International Development’s (USAID’s) Centre for Accelerating Innovation and Impact (CII), the Market Shaping Primer shares guidance collected from the field on the role market shaping can play in advancing the goals and objectives of global health.

The report highlights that a well-functioning healthcare market requires manufacturers to produce high-quality products, distributors to deliver the necessary quantities, and providers to administer them correctly. A single breakdown in this complex system can keep life-saving products out of the hands of people who most need them.

The Market Shaping Primer identifies three key root causes of market failure: high-transaction costs, poor market information, and risk imbalances between supply and demand. It sets out a range of market shaping tools, including price ceiling guarantees.